What is a Concept?

I guess you could start with a dictionary definition, but it still leaves you wanting more . .

con·cept (kon’ cept’) n. A general idea derived or inferred from specific instances or occurrences. Something formed in the mind; a thought or notion. A scheme. A plan; i.e. “We began searching for an agency to handle a new restaurant concept.” An abstract idea or notion.

I like the way Wiregrass Church of Dothan, Alabama describes the concept of how their church functions:

We have designed our church to function like a home. We invite guests to the foyer, develop friendships in the living room, and grow as a family around the kitchen table.

Very simple, straightforward and easy to understand. No explanation required. I think a good, solid concept can create the environment in which creativity can flourish. A good concept needs to establish some basic boundaries, but should allow for a process of continual polishing and expansion which will serve to strengthen it, enhance it and eventually, ratify it. A successful concept will be blessed with wings and take flight.